The excerpt "Hype" written by Kalle Lasn is mostly about how advertisements have grown over the years especially with new technology such as cell phones and the internet. The author believes ads are one of the most mental polluting objects around. She claims "commercial pollution floods your brain at the rate of about three thousand messages per day". It is true that ads are found almost anywhere from filling your car with gas or at an atm machine at the bank. I myself am aware of thousands of ads around me on a daily basis but on the contrary believe that this is a positive way to expand business.
The brain is commercially polluted at all times of the day. An estimated 12 billion ads are advertised daily in North America alone. Ad usage has grown with more places to host them. Gas stations ATMs and wheat fields are just a few places that are polluted with ads. There are televised ads on shopping carts while you shop. There is no getting away from advertisements no matter where you go.
With out ads one wouldn't know of upcoming sales or new business deals or openings. Ads have had a boost in places where they can be found with recent technology from cell phones and the internet having a major impact a side from the usual buses, billboards, stadiums etc. The author continues to explain how ads are everywhere around us and in some way implying that it is getting out of hand with the certain locations that these ads are in. For example the author states that there are an "estimated 12 billion display ads, 3 million radio commercials, and more then 200,000 TV commercials are dumped into North America's collective unconscious". I believe the author is kind of bothered with the way the advertisements in North America have gone a bit too far. She explains hat there is "no where to run" and explained how in the silent moments of her life she was able to hear Beethoven's Ninth Symphony playing in her head and now instead heard kids singing the Oscar Meyer wiener song.
I believe she is being a quite bit over exaggerate and doesn't realize the ads around us makes the major business's and small business work together and profit the world economy. Ads in some way has its pros and cons but no matter what it will continue to grow in this country.
1. Overall, what is the author doing well? (It is always good to start off with a strong point).
ReplyDeleteThe author used strong argument and explain why he argued the reason.
2. Is the essay around 400 words?
Yes,it is.
3. Does the author (your team mate) have a clear claim? What is it?
4. Does the author have a clear introduction? How could it be improved?
The author has a clear introduction. It could be improved
5. Does the author summarize the reading completely and clearly? Why or why not?
6. Does the author respond to the reading with specific examples from real life?
7. Is the writing clear and easy to read? What patterns of errors do you see that need to be addressed in the future?